• Intro page
  • Intro page
  • Register page
  • UX form design
  • Internal page
  • Internal page
  • Internal page
  • Internal page
  • Internal page
  • Internal page
  • Internal page
  • Internal page

Client: Nokia
Project: Nokia 6131
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Bogotá, Colombia
2007

Brief
Launch an online marketing campaign for Nokia 6131 in
order to increase its sales and collect opt-in emails. The opt-in collection aimed to update users on new products and services.

Idea
The campaign tag-line was
"Nokia 6131 - a stylish touch". Therefore, two well-known
models were used to show the Nokia features and get user's personal details.

Role
Art director, Project manager and UI/UX designer

4

User interaction at the registration form
It does not matter how long an application form is, as
long as each click and interaction is playful
and mindless.

Awards
AwardCARIBBEAN 2007
International Festival Advertisement (BTL)
Silver medal / Internet Category
AwardAMAUTA 2007 Gold medal / Internet Category
AwardNOVA 2007 ShortList
Internet Category

Break a rule for the
greater good
Nokia used raffles to obtain user's opt-in. Nevertheless, our team decided not to raffle and
motivate the user to register through a funny website instead.

Result
By doing the opposite, Nokia increased its opt-in e-mails
from 50% to 75% and 22,212
opt-in e-mails were authorised over 29,925.

     

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