Client: Currency Solutions
Project: PocketCurrency
London, UK
2011 |
Brief
Launch an online campaign for a new prepaid card which allows users to save time and money when travelling. |
Idea
Design a direct and friendly website which promotes the features of the product and allows users to buy the card online. |
Role
Art Director, UI designer, Graphic designer, Illustrator. |
6 |
Home Page Layout
Lead the user's attention to the focal points in order to convey meaning, sequence and interaction. |
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9 |
Center stage
Show a coherent application to the users, let them edit options easily and enable them to perform their purchase quickly.
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10 |
Online Marketing
Design a consistent and eye-catching campaign through newsletters, banners, e-mail signatures, brochures and stationary. |
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11 |
Illustrations
Make the brand stand out in order to sell the prepaid card differently to the other competitors. |
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