The aim of this blog is to explore what it is currently happening to Graphic Design (GD) in order to highlight any changes of its meaning and characteristics. The following exploration has two main topics; the concern with self-discovery of the field and the possibilities to change the immediacy and ephemeral nature of GD.
The British graphic designer Richard Hollis defines GD: “a kind of language with an uncertain grammar and a continuously expanding vocabulary”. Following the previous definition, this blog does not research any specific GD discipline, such as typography or web design. It is solely concerned with the whole language, grammar and vocabulary. Likewise, it prioritises the interaction between graphic designers and their work. Therefore, it does not research the interaction between the medium and final users or the message and final users, it is solely concerned with the process of making. Furthermore, it does not assess aesthetically, communicably or interactively any of the projects used as a case studies.
By the term “immediacy” and “ephemeral”, we mean that GD nature adapts itself to new or different historic conditions which change constantly. Historically, every era has a spirit of its time. The spirit of trends and tastes are linked strongly to the social, technological, political and economic life of their period. Under these circumstances, as people need to find ways to portray their ideas or concepts, store knowledge in visual forms and bring clarity to information, GD helps to transmit the spirit of the era (Philip B. Meggs 1998). Nonetheless, GD has the powerful ability to produce exceptional languages which can transcend the spirit of a particular era as well. In other words, GD nature can remain lengthy through different historic conditions.
For the purpose of this blog, it is necessary to clearly impart a consistent work flow among each post. Every post introduces a matter, a historic reference, a graphic designer’s reference and a writer’s opinion. Furthermore, it attempts to list all the referred sources.
Lastly, this blog is intended to raise awareness of the authentic designer’s voice; the creative independence, the free invention and the exceptional expression.